Campaign
Gather Around MI is an economic & population growth initiative driven by elevated storytelling. A campaign to share the stories of founders, start-ups, investors, organizers, artists, and engineers - the people who get up every day and work to create a better future for Michigan.
Campaign Pillars ↓
#01
Elevate Storytelling
The Gather campaign not only shares great stories, but demonstrates how to tell great stories.
Panels and workshops that accompany each film will give filmmakers and founders the tools and techniques for learning the art of story and using it for strategic growth.
#02
Build Community
Each film and event is an opportunity to frame innovation in a larger group context. We are building not only a network of founders, investors, and supporters, but inviting creative professionals to participate and find abundance together.
#03
Change the Narrative
Storytelling is strategic.
These films and events are ways to reverse the trend of population loss in the state, illuminate our resources and ecosystems, and create a genuine excitement around the talent and opportunities that exist within Michigan.
#Opportunity
Michigan’s Unfair Advantage
MI holds an incredible tactical advantage of untapped stories, culture, and physical space. most importantly, There is an incredibly supportive community of industry professionals.
With the newly revitalized film credits, there is the potential for high-quality creative lifestyles. The more people we have feeling supported and connected as creative professionals, the more powerful stories will emerge.
Gather is designed to empower locals and attract out-of-state talent by leveraging elevated filmmaking through real-world events, both in-state and across the country, revealing the very-real-sense that something unique is happening here in the region. it’s key we seize this moment, document it, and share it with the world.
Collectively, we have all the elements in place to help stoke the fires we all Gather Around.
#Ambition
Phase 01
Gather is putting together a team of Michigan-based talent consisting of Assistant Producers, Social Campaign managers, Event Coordinators, Camera-Ops, Editors, and Photographers.
50/50
A foundational element of these stories is approaching gather like any other traditional film, meaning that for every $1 spent on production, a $1 is spent on marketing.
This is an age-old rule of thumb for filmmaking, and it will ensure that these films have a very real and measurable impact during their distribution run. This is not a drop-it-on-youtube-and-cross-your-fingers campaign.
Greg and Mike bring 20 years of experience at some of the largest entertainment companies in the world; facilitating massive partnerships between Disney and Google, launching film projects with Viceland, Netflix, PBS, and Tyler, the Creator, to name a few.
#Support
Become a Sponsor
Gather is currently fundraising and seeking like-minded partners to complete phase 01.
Want to help shape a better future for MI? We’d love to hear from you ✊